Fill your clinic calendar with high-intent patients
We turn search and social into booked assessments — not clicks — for physiotherapy & rehab clinics across the GTA, measured to the patient.
Try our Google or Meta ad management free for 30 days — no contract, no setup fee, no obligation. Plus up to $3,600 in Google Ads credit.
See how many new patients your budget could book
Pick your platform and monthly budget — we'll model the bookings and revenue your clinic could expect, using real physio benchmarks and your average patient value.
Your inputs
Physiotherapy & Rehab · Google Search benchmarks (estimated)
Avg CPC
$4.80
Avg CTR
6.40%
Conv. rate
9.0%
Projected monthly results
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Illustrative projections based on 2024–2025 industry-average benchmarks (WordStream/LocalIQ and corroborating sources). Real results vary by offer, location, landing page, season and competition. Not a guarantee of performance.
Sources: WordStream / LocalIQ — Google Ads Benchmarks 2024–2025 · WordStream / LocalIQ — Facebook (Meta) Ads Benchmarks 2024–2025 · Triple Whale, Visible Factors, Sovran — Meta CPM aggregates 2025.
Patients search by problem, not by “physio”
We structure campaigns and pages around the conditions and treatments people actually search for — so your ads match intent and convert.
What's holding bookings back
- ✕Gaps in the appointment calendar
- ✕High cost per booked patient
- ✕Ranking on page two for local treatment searches
- ✕No tracking of which marketing books patients
How we fill the calendar
- High-intent Search campaigns by condition + neighbourhood
- Booking-focused landing pages with online scheduling
- Local SEO + Google Business Profile for the map pack
- Call & form tracking tied to booked assessments
How we grow physiotherapy & rehab clinics
A channel-by-channel plan built around how your customers actually search, choose and book.
Google Ads
Structure campaigns by condition + neighbourhood (e.g. 'pelvic floor physio North York'), with rigorous negatives and call tracking so spend optimizes to booked assessments, not clicks.
Meta Ads
Education- and story-led campaigns around pain awareness and recovery, plus retargeting — useful for treatments patients don't yet search for by name.
Local SEO
Google Business Profile optimization, reviews, and genuinely useful condition + location pages to win the map pack for high-intent local searches.
Website & booking
Condition, treatment, insurance/payment, practitioner and location pages with online booking and click-to-call front and centre.
AI & automation
Missed-call and missed-lead follow-up, review requests, lead scoring and appointment reminders so fewer bookings slip through.
Physiotherapy & Rehab Clinics growth hacks
Specific, tested moves that move the needle in this vertical — not generic advice.
Separate WSIB and motor-vehicle-accident rehab into their own campaigns and pages — different intent, different language, often higher value.
Bid hardest on condition + neighbourhood terms; they convert far better than generic 'physiotherapy near me'.
Put insurance/direct-billing and 'book online' above the fold — they remove the two biggest booking objections.
Use call tracking and treat a booked assessment (not a form fill) as the conversion the platforms optimize toward.
Build a review-generation flow — rating and review count materially lift both map-pack rank and conversion.
A sample 90-day growth plan
- 1Days 1–30
Audit & tracking
Fix GA4/call tracking, rebuild high-intent Search by condition + area, and launch a booking-focused landing experience.
- 2Days 31–60
Optimize & local
Mine search terms, tune bidding to booked assessments, optimize Google Business Profile and publish condition/location pages.
- 3Days 61–90
Scale & compound
Scale the campaigns booking patients, add retargeting and review automation, and let local SEO start compounding.
Results that show up in the bank account
Representative engagements showing how we turn spend into booked jobs. (Anonymized — individual results vary.)
Get a free clinic audit
We'll review your account, tracking and competitors and show you exactly where the opportunity is — no obligation, no lock-in.
- Wasted-spend & tracking review
- Benchmark vs your industry
- A prioritized 30-day action plan
Physiotherapy marketing — questions
Yes. We keep claims compliant and avoid implying guaranteed medical outcomes, while still driving high-intent bookings.
Absolutely — many clinic patients call. We set up call tracking so we optimize to real booked assessments.
Paid search can lift bookings within the first few weeks once tracking and campaigns are rebuilt; local SEO compounds over 3–6 months. We pair both so you have leads now and a compounding channel later.
Yes — we build location- and condition-specific pages and campaigns so each clinic and service line gets its own visibility and tracking.