Microsoft (Bing) Ads

Run Google first for raw volume — it has far more search traffic. But Microsoft Ads usually delivers a lower cost-per-click and reaches an older, higher-income desktop audience that's strong for many service and B2B verticals. The smart move is both: take your proven Google campaigns and import them into Microsoft to capture cheaper clicks you're otherwise missing. We manage them side by side.

If you have time to learn the Microsoft Advertising platform, mine search terms weekly and fix tracking, DIY can work on small budgets. Most owners don't — and Bing's lower volume means waste hides longer before you notice. An agency pays for itself by cutting junk spend, importing and tuning your Google campaigns properly, and freeing your week. We're month-to-month, so test us against your own numbers.

Most agencies treat Bing as a copy-paste afterthought of your Google account and never touch it again. We manage it as its own channel — Bing-specific search-term mining, bid tuning and audience targeting — optimized weekly, not monthly. AI does the heavy lifting on analysis; our strategists direct and review every change. You get revenue-based reporting, full account ownership and no long-term contract.

Yes. We're based in the Greater Toronto Area (Brampton, Ontario) and run Microsoft Ads for businesses across the GTA, Canada and the USA. We're a Google Partner and Meta Business Partner with 10+ years of combined founder Google Ads experience, founded in 2021. Across our work we've managed $100M+ in ad spend and driven 1M+ qualified leads (client-reported, blended). You own your account and data.

We focus on local service and lead-gen businesses: home services like HVAC, plumbing, roofing and renovations; healthcare and clinics such as physiotherapy and dental; legal, immigration and financial services; real estate; and B2B. Bing's older, desktop-heavy, higher-income audience is especially strong for professional services and considered purchases. If your average job value supports paid search, we can likely make Microsoft Ads work.

We usually trim obvious wasted spend within the first 30 days. Meaningful cost-per-lead improvements typically show in 60–90 days as data and bidding mature. Bing's lower volume means it can take a little longer to gather signal. If results lag, we diagnose tracking, offer and targeting before spending more — and since we're month-to-month with no lock-in, you're never trapped in something that isn't working.

Always. We build and optimize inside your own Microsoft Advertising account, so you keep full ownership of the campaigns, conversion history and data — even if we part ways. We work month-to-month with no long-term contracts; clients stay because the numbers work, not because they're locked in. Your ad spend stays separate from our management fee and is paid directly to Microsoft.

Yes — Microsoft Advertising has a built-in Google Ads import, and it's one of the fastest ways to launch. But a raw import is just a starting point: keywords, bids, audiences and negatives all need Bing-specific tuning because the auction and audience differ. We import your proven campaigns, then rebuild bids, search-term lists and targeting around how Bing actually performs, not how Google does.

No. Microsoft Advertising runs across the Microsoft Search Network — Bing, Yahoo, AOL, DuckDuckGo and the broader syndicated partner network — plus the Microsoft Audience Network for native placements on MSN, Outlook and Edge. That reach extends your ads well beyond Bing's own traffic. We manage placement and audience settings deliberately so your budget lands on the inventory that actually books jobs, not low-quality syndicated clicks.