Google Ads ROI Calculator
See what your Google Ads budget could realistically produce in your industry — clicks, leads, cost per lead and projected revenue. Adjust the inputs to match your business.
Your inputs
HVAC & Home Comfort · Google Search benchmarks
Avg CPC
$9.68
Avg CTR
6.20%
Conv. rate
6.6%
Projected monthly results
Unlock your full report
Enter your details to reveal revenue, ROAS, cost-per-acquisition and the full funnel.
Illustrative projections based on 2024–2025 industry-average benchmarks (WordStream/LocalIQ and corroborating sources). Real results vary by offer, location, landing page, season and competition. Not a guarantee of performance.
Sources: WordStream / LocalIQ — Google Ads Benchmarks 2024–2025 · WordStream / LocalIQ — Facebook (Meta) Ads Benchmarks 2024–2025 · Triple Whale, Visible Factors, Sovran — Meta CPM aggregates 2025.
Estimates are most useful when the account is structured around qualified leads and booked work. See how our Google Ads management for service businesses connects budget, tracking and ongoing optimization.