Meta Ads ROI Calculator
Estimate what Facebook & Instagram ads could produce for your business — leads, cost per lead and projected revenue, based on real industry benchmarks.
Your inputs
HVAC & Home Comfort · Meta (Facebook) benchmarks (estimated)
Avg CPC
$2.20
Avg CTR
1.94%
Conv. rate
5.5%
Projected monthly results
Unlock your full report
Enter your details to reveal revenue, ROAS, cost-per-acquisition and the full funnel.
Illustrative projections based on 2024–2025 industry-average benchmarks (WordStream/LocalIQ and corroborating sources). Real results vary by offer, location, landing page, season and competition. Not a guarantee of performance.
Sources: WordStream / LocalIQ — Google Ads Benchmarks 2024–2025 · WordStream / LocalIQ — Facebook (Meta) Ads Benchmarks 2024–2025 · Triple Whale, Visible Factors, Sovran — Meta CPM aggregates 2025.