A licensed immigration consultancy
A Brampton immigration consultancy generated leads but had no system to follow up, so prospects went cold. Program-segmented Meta lead campaigns plus a CRM with instant follow-up and a 7-day nurture sequence more than tripled booked consultations while cutting cost per consultation nearly in half.
cost per consultation
booked consultations
lead-to-client rate
automated nurture sequence
Before vs after
Representative progression — individual results vary.
Where they started
The consultancy generated leads but had no system to follow up, so prospects went cold and the team couldn't tell which campaigns produced paying clients.
Our approach
- Built Meta lead campaigns segmented by program (study, work, PR) with localized creative.
- Implemented a CRM with instant follow-up and a 7-day nurture sequence in email + SMS.
- Tracked consultations and signed clients back to the originating ad.
- Reallocated spend to the programs with the best lead-to-client economics.
What changed
Booked consultations more than tripled while cost per consultation dropped by nearly half. With automated nurture, more leads converted into signed clients and the team finally knew which campaigns drove revenue.
Key decisions
Segment by program
Study, work and PR each got their own creative and landing pages with localized, multilingual messaging.
Automated nurture
A 7-day email + SMS sequence revived 'not yet' leads, lifting lead-to-client conversion.
Key takeaways
- Lead-gen without follow-up automation wastes most of the spend.
- Program-level segmentation beats one generic 'immigration' campaign.
- Tie signed clients back to the originating ad to find true ROI.
We went from chasing leads to having a system that books consultations while we sleep.
Representative case study. Built from typical engagement patterns and industry benchmarks to illustrate our approach; anonymized to protect client confidentiality. Individual results vary.
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