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Real Estate · Vaughan, ON

A residential real-estate team

A Vaughan real-estate team relied on referrals with an unpredictable pipeline. Home-valuation and new-listing lead campaigns on Meta with neighbourhood targeting, fast valuation landing pages and automatic agent routing quadrupled lead volume at a low cost per lead — adding a steady stream on top of referrals.

$14

cost per buyer/seller lead

4.1x

lead volume

11%

landing-page conversion rate

2

extra closings / month

The shift

Before vs after

Cost per buyer/seller lead
Before
$38
After
$14
Leads / month
Before
31
After
127
Landing-page conversion
Before
4%
After
11%
Return on ad spend, by month
1.8xM12.6xM23.2xM33.7xM4

Representative progression — individual results vary.

The challenge

Where they started

The team relied on referrals and had an unpredictable pipeline, with no reliable way to generate buyer and seller leads online.

What we did

Our approach

  • Launched home-valuation and new-listing lead campaigns on Meta with neighbourhood targeting.
  • Built fast valuation and listing landing pages with instant lead capture.
  • Set up automatic lead routing and follow-up to agents.
  • Iterated creative weekly to keep cost per lead low.
The outcome

What changed

Lead volume quadrupled at a low cost per lead, and a high-converting valuation page turned more of those leads into appointments — adding a steady, predictable stream on top of referrals.

Turning points

Key decisions

Lead with a home valuation

A high-converting valuation page turned cold scrolls into appointments.

Route + follow up instantly

Leads auto-routed to agents with immediate follow-up, protecting conversion.

What it teaches

Key takeaways

  • A valuation offer converts far better than 'contact us'.
  • Weekly creative refreshes keep cost per lead low on Meta.
  • Predictable lead-gen reduces referral dependence.
We finally have a predictable pipeline that isn't 100% referral-dependent.
— Team Lead, Real-estate team, Vaughan

Representative case study. Built from typical engagement patterns and industry benchmarks to illustrate our approach; anonymized to protect client confidentiality. Individual results vary.

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